The Store: Superga

Italy is renowned all over the world for making the finest handmade dress shoes. However, an Italian classic of a different sort has come to our shores to show that their skills are not just limited to that. Some months ago, Superga finally opened its doors to the Philippine market, allowing us to experience the wonderful world that is casual Milano style.
Hailed as the People's Shoes of Italy, Superga was born way back in 1913 and has remained on the soles of "the people" ever since. With timeless designs and a comfortable fit thanks to the lack of lining, there's no wonder why these kicks have become classics. And yes, with two branches already open in Eastwood Mall and Greenbelt 5, it's only a matter of time before we all become believers.

Superga has landed: A view of the Eastwood Mall branch

My top pick among the pack would have to be the Torinos. Made of super breathable canvas and with a classic look that rivals Chucks, it's the perfect shoe to have with you on those days when you know you'll do a lot of walking. I tried it out for myself and boy, do they feel good. The fact that they come in a lot of colors is a major plus too, but if you're like me, there's really nothing better than a pristine white pair dirtied by time.

The Torinos: A lil' dirt and this baby will be perfect...

The Sardegna is a fine model too, falling into the category of hybrid shoes I mentioned some posts ago. Sporting a more sophisticated feel with the loafer design and leather upper, these are the grown-up alternatives to the Vans checkerboard slip-ons you've been sporting since high school. With a cool upgrade like this, growing up is not that bad, is it son?

The Sardegna: The best of both worlds

While the size and interiors of the stores leave much to be desired, I can't complain about the products Superga offers. Cool casual classics that you'll probably be wearing even when you have kids? Now that's value right there. And lets be real, "The People's Shoe" is probably the best chance us common folk have at getting a taste of fine Italian craftsmanship without going to someone named, say, Salvatore.

Photos courtesy of Superga