Don't know if you've noticed, but Timex changed their billboard in Guadalupe just recently. They went from pimping their super techie running watches to a showcase of their more casual pieces. The new 'board's layout was far from perfect, but hey, at least the Timex people finally got the point. Classics are the way to go, baby. And releasing similar watches to the one I considered to be my 2010 favorite is really a fine start to the new year. The stripes on the nylon straps are a splendid tweak, as they add a sportier feel without being overly trendy. Just like my favorite timepiece of the moment, they're comfy as hell and a light dent on the wallet too!