After years of waiting, our thirst for Muji has finally been quenched! Wasn't able to go on the first day it opened because of a meeting I had (more on that very soon), but my girlfriend and I made sure to make it on Day 2. The first thing I noticed going in was that this was no half-assed effort on SSI's part. The store was not a watered-down version of the famous brand, but rather a true showcase of what Muji was all about. Clothing, footwear, storage, home, travel, personal care, kitchenware, office supplies - they were all there in their minimalistic glory.
Needless to say, I was thoroughly satisfied with what I found in the men's department. From short-sleeved button-downs to oxford shirts to basic striped Ts to fine trousers, it was truly a classic lover's dream. What truly sets it apart from others brands though (most strikingly, the Gap store below it) was that these basics were sold exactly as such. No puzzling pricing strategy and really just a "sounds-about-right" sentiment whenever I look at the tag. In a country like ours, that is a true rarity. Giving the people what they want? Fuhgedaboudit.
As expected, the clientele was quite diverse. A quick scan at the the long line shows that Muji has already cut across several segments - be it the mom who wants to organize or the teen who wants to sport some swag. This overwhelming welcome is promising, if anything. I actually heard they're planning to open up another branch already, but why stop with just one? Honestly, that can all wait though. For now, I'll just enjoy my afternoon office breaks more by taking a stroll to Muji and checking some other minimalistic Japanese goodies that are to sure to have a place in my life in some shape or form. "Yes, I need it, so I'm buying it, okay?"